Different Types of digital marketing strategy
11 types of digital marketing strategy.
1. Inbound marketing.
Inbound marketing refers to the whole ecosystem of strategies, tools, and tactics that a marketer uses to convert a website visitor into a paying customer. It includes:
-> Content marketing
-> Email marketing
-> Lead nurturing
-> SEO
-> Marketing automation
-> Website optimization
-> Website analytics.
Inbound marketing is an overall approach to attracting, qualifying, nurturing, and delighting customers and prospects. It is not a one-off or something that is deployed quickly or temporarily; rather, it is focused on a long-term relationship with customers.
Why use inbound marketing?
It's affordable. Inbound marketing can save you money while leaving you with a higher ROI. You’ll target a specific group of people rather than anyone and everyone with the hope that you’ll be successful.
Trust and credibility. When prospects and customers do their own research and discover that your content answers their questions, your business is positioned as a trustworthy industry expert rather than just a sales-hungry entity.
Relationship focus. Through inbound marketing, you can build trusted relationships that not only turn into sales but create repeat customers. Inbound marketing content drives quality traffic to your website and provides visitors with valuable content that encourages them to convert in every phase of the marketing funnel.
2. Content marketing.
Content marketing is focused on answering people’s questions and truly helping them through content rather than interrupting them with unsolicited promotions. It includes content such as blog posts, landing pages, videos, podcasts, infographics, white papers, eBooks, case studies, and more.
In most cases, content marketing has several goals. You may use it to:
Increase brand awareness
Improve brand loyalty
Educate your target audience
Convert and nurture leads.
Savvy marketers create content that’s ideal for multiple user personas in all stages of the sales funnel. For example, a user who is unaware of your brand and found your website through organic search needs different content than a prospect who is almost ready to buy. You’ll need to understand your buyers' journeys and come up with unique content that addresses their needs every step of the way.
Why use content marketing?
Strong relationships with customers. Content marketing gives you the chance to build a relationship with prospects and customers over time. It also nudges them toward the finish line, making it more likely that they'll choose you over your competitors when they're ready to purchase.
Better SEO. Quality content will significantly improve your website SEO, so you can enjoy more organic website traffic that turns visitors into buyers.
Increased brand authority. When you produce interesting, educational content, you’ll be able to position yourself as an authoritative source in your industry. Your target audience will then turn to you for solutions to any problems they may have.
3. ABM.
Account based marketing (ABM) is a powerful B2B marketing strategy that targets specific accounts you select. It’s intended to help sales and marketing teams move prospects through the sales funnel quickly. With ABM, you target the accounts that are most important to you.
Why use account-based marketing?
Personalization. ABM does not take a generic approach to marketing. Instead, it creates personalized messaging for target accounts. You use what you know about your customer and tailor your campaign to meet their particular needs.
Collaboration. With ABM, sales and marketing teams work together to identify key accounts and design personalized campaigns for them. ABM encourages teamwork as teams focus on moving accounts through the sales pipeline.
Shorter sales cycles. The B2B sales process is often slow because there are multiple stakeholders involved in making a final purchase decision. With ABM, the sales cycle is expedited because the primary decision maker, and all other relevant prospects, can be nurtured simultaneously with content created specifically for them.
4. SEO
Search engine optimization (SEO) is the process of optimizing your website and your content in order to achieve higher rankings in search engines and increase the amount of organic traffic to your site. It involves a variety of tactics, like:
Creating high-quality content
Optimizing content around keywords and user needs
Incorporating meta information
Ensuring your website is optimized for search engines.
Ultimately, SEO strives to bring in the right visitors organically to drive more leads and sales.
Why use search engine optimization?
Higher conversion rates. An optimized website is fast, easy-to-use, and compatible with all devices. Which means it’s more likely to convert users and leave you with loyal customers.
Increased brand awareness. If your content ranks highly in search results, you’ll be able to build brand awareness and trust with visitors. They’ll be more inclined to purchase your products and services than they would if you didn’t have a good web presence.
Long-term cost savings. Once a piece of content is created, it should attract and build increasing traffic over time. You'll still need to produce quality content on an ongoing basis, but you’ll be able to target users who are actively looking for your products and services without an ongoing monetary investment.
5. Social media marketing.
Social media marketing uses social media platforms like Facebook, Twitter, LinkedIn, and Instagram to:
Promote your content, products or services
Build brand awareness and visibility
Gain fans or followers
Engage current and prospective customers
Drive traffic to your website.
It requires an ongoing advertising spend and, most of the time, a website landing page designed specifically for users from that ad spend. As soon as your advertising spend ends, the website traffic, likes, and followers end as well.
Why use social media marketing?
Cost-effective marketing. With a relatively low budget, you can use social media marketing to expose your audience to your brand even when they’re not thinking about it. You will, however, need to incorporate A/B testing, or some other form of optimization, in order to get the most out of your ad spend and achieve high conversion rates.
Audience interaction. About 45% of the world's population uses social media, and most of them use it about three hours per day. Choose the right channel(s), do some research on how the advertising platform works, and take advantage of the opportunity to interact directly with your audience.
Improved brand loyalty. Research indicates that 71% of people who have a positive experience with a brand on social media are likely to recommend that brand to friends and family.
6. Email marketing.
Email marketing is the practice of sending promotional and informational emails to build relationships with your audience, convert prospects into buyers, and turn one-time buyers into loyal fans of your brand.
These emails may discuss exclusive deals, promote website content, upcoming sales, or general messages on the behalf of your business.
Why use email marketing?
Traffic to your website. Your emails should contain links to pages on your website. Key performance indicators include the open rate (how many recipients opened your email) and the click-through rate (the ratio of users who click on a link in the email to the number of users who opened the email).
Cost effective. Compared to other marketing strategies like direct mail, SEM or SMM, email marketing usually is cost-effective. Your investment will include a subscription to email marketing software that sends thousands of emails simultaneously, and the cost of someone to administer the program.
Delivers targeted messages. Everyone on an email list has opted-in to receive information. Which means: They want to hear from you! By further segmenting your list, you can deliver super-targeted information that is likely to be well-received.
7. PPC advertising.
Pay-per-click advertising or PPC is a strategy in which you (the advertiser) pay every time a user clicks on one of your online ads. It’s often done through Google Ads, Bing Ads, or other search engines, and it can be an effective way to reach people who are searching for terms related to your business.
However, costs can range from relatively inexpensive, to thousands of dollars per month, depending on the size and scope of your campaign. And, when a campaign is discontinued, the traffic generated by that campaign is also discontinued.
When users click on pay-per-click ads, they are directed to dedicated landing pages that encourage them to take a certain action:
Make a purchase
Complete a form
Download a report, or similar.
If you implement a PPC campaign, your primary goal will likely be to increase sales or leads.
Why use PPC?
Easy tracking. With a PPC platform like Google Ads, you’ll be able to track how many people view your ads as well as how many click on them and what percentage of them convert. You'll know instantly how your campaigns perform.
Controlled spend. PPC advertising is pay as you go. You’ll be able to change or pause ad campaigns that are underperforming, and you don’t have to commit to a certain advertising spend.
Instant results. Other marketing strategies like SEO and content marketing take time to work. PPC advertising, however, offers a fast way to set up a campaign and get results right away.
8. Video marketing.
Video used to promote your products, services, and brand may include product demos, interviews with thought leaders in your industry, customer testimonials, or how-to videos.
You can add videos to your website, PPC landing pages, or social media outlets to encourage more conversions and sales.
KPIs may include:
Engagement. Time spent watching the video.
View count. How many times it was watched.
Click-through rate. How many users clicked through to the website.
Conversion rate. Number of leads, prospects, or customers content generates.
Why use video marketing?
Improved SEO. Marketers are 53 times more likely to end up on the first page of Google results if they utilize a video on their website, because including a video in a website improves SEO, which improves the page's rank.
Increased conversion rates. When marketers include video on a landing page, it can increase conversion rates by up to 34%.
Improved brand association. In addition to better conversion rates, brand association increases 139% after watching a video. When consumers watch a video, 92% share that video with others.
9. Online (and in-person) events.
There’s nothing like an event to create buzz around a product. Of course, trade shows have always been a thing, most notably the International CES tech show. But Apple redefined such events for an online audience with its series of high-profile iPhone and Mac launches throughout the 2010s and into the 2020s, often watched by up to 1.8 million people.
It’s unlikely you’ll reach such engagement levels, but there are nevertheless lessons to learn, whether you’re using an event to launch a product, service, or new business.
Why use online events?
Build anticipation. Use social posts ahead of the live event to create buzz about what you might be launching. Consider the way Apple teases small details of its new iPhone, such as a photo of small section of the device, in the days before.
Showcase your product. If you’ve dedicated your live event to one product, then that product will be the focus of people’s attention. Use that attention to tell stories about its features in the same way Steve Jobs once did for Apple products.
Stimulate conversation. Run a live stream of the launch, push out a press release and create a hashtag of the event to get people talking about your product. Consider how Apple uses hashtags like #AppleEvent to trend on Twitter.
10. Chatbot and live chat marketing.
Chatbots and messaging apps have become more common in the past decade and are now seen as a valuable marketing, as well as customer service, tool. Some 1.4 billion people who use messaging apps are happy to speak with chatbots[1]. Brands use chatbots to:
Deal with customer complaints
Answer questions about products
Promote live events
But despite these different uses it’s worth considering research from chatbot platform Drift. It says the number one predicted use for a chatbot is ‘getting a quick answer in an emergency[2] so perhaps keep your chatbots simple.
Why use chatbots?
Provide quick answers. People go online with a task in mind. They want an answer fast. Chatbots can help people to get quick answers and resolve complaints, which can have a positive impact on brand sentiment.
Enhance customer experience. People told Drift they would use a chatbot to ‘get detailed explanations’ and to ‘find a human customer services assistant[3]. Both help to improve a customer’s experience with your brand.
Sell your products. A chatbot might seem an odd place to convert sales. But 18% of people said they would buy a basic item through a chatbot, while 22% would use one to explore ideas for purchases[4].
11. Earned media.
Put simply, earned media is coverage of your business, products or events written by a third party and which you have not paid for. In digital marketing, it’s best described as PR which you outreach to the media. When the content is picked-up by a publication and written up for their own site, that’s earned media.
Examples of earned media include:
Tactical PR, such as newsjacking topical events
Traditional press releases on company news
Infographics based on survey data
Creative asset such as an interactive site.
Why use earned media?
It’s free. Once you’ve paid your staff or an agency to outreach your content, any coverage you secure from websites is free. This makes it a cost-effective digital strategy and frees up budget for future campaigns.
It’s scalable. Earned media can be delivered for any budget. From a simple tactical piece, such as issuing quotes to a newswire on a topical issue, to a bigger creative campaign, such as a site build or conducting a survey.
It’s good SEO. Getting backlinks to your site from trusted publishers and institutions can be worth its weight in gold. Google ranks sites by their DA (Domain Authority) and sites with higher DAs, such as colleges and news sites, can help to improve your own authority.
What is Digital Marketing ?
ડિજિટલ માર્કેટિંગ, જેને ઓનલાઈન માર્કેટિંગ તરીકે પણ ઓળખવામાં આવે છે, તે બ્રાન્ડને પ્રોત્સાહન આપવા અને ઈન્ટરનેટ અને ડિજિટલ સંચારના અન્ય સ્વરૂપોનો ઉપયોગ કરીને સંભવિત ગ્રાહકોને જોડવા માટે ડિજિટલ ચેનલો દ્વારા વિતરિત કરવામાં આવતી જાહેરાતોનો સંદર્ભ આપે છે જેમ કે:
-> Search engines
-> Websites
-> Social media
-> Mobile apps
-> Text messaging
-> Web-based advertising
ટૂંકમાં, જો કોઈ માર્કેટિંગ ઝુંબેશ ઉપરોક્ત કોઈપણ ઓનલાઈન મીડિયા ચેનલોનો ઉપયોગ કરી રહી હોય, તો તે ડિજિટલ માર્કેટિંગ છે.
ઉપભોક્તા આજે ઉત્પાદનોના સંશોધન માટે ડિજિટલ માધ્યમો પર ખૂબ આધાર રાખે છે. હબસ્પોટ રિસર્ચ અનુસાર, લગભગ 77% ગ્રાહકો તેની સાથે જોડાતા પહેલા બ્રાન્ડનું ઓનલાઈન સંશોધન કરે છે. દરમિયાન, 51% ગ્રાહકો કહે છે કે તેઓ ખરીદતા પહેલા ઉત્પાદનો પર સંશોધન કરવા માટે Google નો ઉપયોગ કરે છે.
Indian Firms Bullish on OpenAI's GPT-4 (Up Coming Chat GPT -v4)
In recent years, the field of artificial intelligence has made remarkable strides, and OpenAI's GPT (Generative Pre-trained Transformer) series has been at the forefront of these developments. The GPT models have been hailed for their ability to process and generate natural language, making them a valuable tool for a wide range of industries. Indian firms, in particular, are increasingly bullish on the upcoming release of OpenAI's GPT-4 model.
Another area where GPT-4 is expected to have a significant impact is in the field of content creation. Indian firms are eager to leverage GPT-4's language generation capabilities to create content that is more engaging and personalized. This includes everything from product descriptions to social media posts, where GPT-4 can help generate language that resonates with customers and boosts engagement levels.
In addition, Indian firms are also excited about GPT-4's potential to aid decision-making. With its ability to process vast amounts of data and generate insights, GPT-4 can help companies make data-driven decisions that are more accurate and informed. This can range from everything from financial forecasting to supply chain optimization, making GPT-4 an incredibly valuable tool for firms looking to improve their operational efficiency.
Overall, Indian firms are incredibly bullish on the upcoming release of GPT-4. With its advanced natural language processing capabilities, the model has the potential to transform a wide range of industries, from customer service to content creation to decision-making. As such, it is expected to be a critical tool for firms looking to stay competitive in an increasingly digitized world. While the exact release date of GPT-4 is still unknown, Indian firms are already planning how to leverage its capabilities and stay ahead of the curve.
The Best FIFA Football Awards - 2022
The Best FIFA Football Awards is an annual ceremony held by FIFA to honor the achievements of the world's best football players, coaches, and teams. The event was first held in 2016 and has since become one of the most prestigious awards ceremonies in the world of football.
The awards are given out in several categories, including Best FIFA Men's Player, Best FIFA Women's Player, Best FIFA Men's Coach, Best FIFA Women's Coach, and Best FIFA Goalkeeper. In addition, the FIFA Puskás Award is given to the player who scores the best goal of the year, and the FIFA Fair Play Award is given to the team or individual who best exemplifies fair play and sportsmanship.
The winners of the awards are selected by a voting process involving national team captains, national team coaches, media representatives, and an online public vote. The voting process takes place over several months, and the winners are announced at a gala ceremony.
One of the most prestigious awards at The Best FIFA Football Awards is the Best FIFA Men's Player. This award is given to the best male footballer in the world, based on their performance over the previous season. Some of the past winners of this award include Cristiano Ronaldo, Lionel Messi, and Luka Modric.
The Best FIFA Women's Player award is also highly coveted, and is given to the best female footballer in the world. Past winners of this award include Megan Rapinoe, Marta, and Carli Lloyd.
The Best FIFA Men's Coach and Best FIFA Women's Coach awards are given to the best male and female football coaches in the world, respectively. These awards recognize the efforts and achievements of coaches who have led their teams to success on the international stage.
The FIFA Puskás Award is named after legendary Hungarian footballer Ferenc Puskás, and is given to the player who scores the most spectacular and memorable goal of the year. Past winners of this award include Cristiano Ronaldo, Zlatan Ibrahimovic, and Mohamed Salah.
The FIFA Fair Play Award is given to the team or individual who best exemplifies fair play and sportsmanship on and off the pitch. This award recognizes the importance of sportsmanship and fair play in football, and celebrates those who uphold these values.
In conclusion, The Best FIFA Football Awards is an important event that celebrates the achievements of the world's best football players, coaches, and teams. It is a celebration of the sport and everything that makes it great, and is eagerly anticipated by football fans around the world every year.
Firewall Ultra Is One of the First PSVR2 Games Made with Unreal Engine 5
First Contact Entertainment was onto something with its PSVR-exclusive tactical shooter, Firewall Zero Hour. It garnered a small but passionate player pool, kept interested by the developer's surprisingly long-term post-launch support. Now, those fans are eagerly awaiting the sequel, Firewall Ultra, due to arrive on PSVR2 later this year. Not only will it be making good use of the new headset's unique features, it's also employing the latest tech to make the game look its best.
Over on the Unreal Engine website, you can read an in-depth interview with First Contact, where it's revealed the upcoming FPS will be built within Unreal Engine 5. It'll be one of the first virtual reality games made using Epic's new engine technology.
Developing the game in UE5 has allowed the team to implement lots of real-time lighting as well as deferred rendering, which results in "the use of much more sophisticated shaders". In other words, it should look fantastic, and all running at a smooth frame rate.
On top of that, the game will make liberal use of PSVR2's bells and whistles, with eye-tracking being a key aspect. Using this feature, the game will let you choose your weapon from menus by looking at the one you want, but it'll also be used for aiming grenade throws and more. Additionally, the Sense controllers are put to full use with haptic feedback, adaptive triggers, and finger sensing.
It sounds like the game could be a real looker on PSVR2. Are you excited for Firewall Ultra? Take cover in the comments section below.
National Science Day 2023 Speech Ideas and Tips for Students
National Science Day is celebrated on 28th February every year to commemorate the discovery of the Raman Effect by Indian physicist Sir Chandrashekhara Venkata Raman. The day is celebrated with great enthusiasm in schools, colleges, and other educational institutions across India. On this day, students are encouraged to participate in various science-related activities, such as science exhibitions, debates, quizzes, and speeches.
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If you're a student looking for ideas and tips to deliver a speech on National Science Day 2023, then you've come to the right place. In this blog, we'll share some speech ideas and tips that will help you make your National Science Day speech impactful and memorable.
Speech Ideas:
Importance of Science Education:
In this speech, you can talk about the significance of science education in today's world. You can highlight the role of science in solving real-world problems and improving our quality of life. You can also emphasize the need for science education to produce a scientifically literate society.
The Contribution of Indian Scientists:
In this speech, you can focus on the achievements of Indian scientists and their contribution to the field of science. You can talk about the work of Sir CV Raman, Homi J. Bhabha, APJ Abdul Kalam, and other notable Indian scientists. You can also highlight the impact of their work on India's scientific progress.
Science and Technology for Sustainable Development:
In this speech, you can discuss the role of science and technology in achieving sustainable development. You can talk about how science and technology can help address issues such as climate change, food security, and energy sustainability. You can also discuss the importance of interdisciplinary research and collaboration for sustainable development.
Women in Science:
In this speech, you can talk about the challenges faced by women in science and highlight the achievements of women scientists. You can discuss the need for gender equality in science and the importance of creating a supportive and inclusive environment for women in STEM fields.
The Future of Science:
In this speech, you can speculate on the future of science and its impact on society. You can talk about emerging technologies such as artificial intelligence, biotechnology, and nanotechnology, and their potential applications. You can also discuss the ethical and social implications of these technologies and the need for responsible innovation.
Speech Tips:
Start with a Hook:
Start your speech with an interesting fact, a thought-provoking question, or a quote related to science. This will capture your audience's attention and make them curious about your speech.
Use Simple Language:
Science can be complex, and it's essential to use simple language that your audience can understand. Avoid technical jargon and use analogies or examples to explain complex concepts.
Structure your Speech:
Organize your speech into an introduction, body, and conclusion. The introduction should introduce the topic and provide a context for your speech. The body should contain your main points, and the conclusion should summarize your key ideas and leave a lasting impression.
Use Visual Aids:
Visual aids such as graphs, charts, and images can help illustrate your points and make your speech more engaging. However, make sure the visual aids are relevant to your topic and don't distract from your speech.
Practice and Rehearse:
Practice your speech several times before delivering it to your audience. Rehearse in front of a mirror or record yourself to identify areas where you can improve. This will help you build confidence and deliver a smooth and confident speech.
In conclusion, National Science Day is an excellent opportunity for students to showcase their passion for science and their knowledge of the subject. Use the speech ideas and tips mentioned above to deliver a speech that will inspire and educate your audience. Remember to have fun and enjoy the experience!
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